What are Web Beacons? What you need to know about tools other than cookies
Web beacons are a product of the late 20th century and the rise of the Internet, appearing in the late 1990s. As more and more people began using the Internet, businesses needed a mechanism to collect, understand, and apply user data on a large scale. web beacons can work with cookies to gain insight into user behavior and track multiple sites.
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Technical Article